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Insights

Driving results when times are tough

Driving results when times are tough

In volatile market conditions, marketers are often driven to adapt their approach and become more efficient with fewer resources and lower budgets – despite having the same commercial objectives and performance targets. Tough? Oh yes! For many, these extraordinary trading times seem to give marketers an impossible set of cards to play with. But the team at SOUND believes it’s in exactly these times that clients can play their best game and turn up trumps.

The travel and leisure sectors are no strangers to maximising return on investment, demanding commercially savvy strategies and effective campaigns that stand out, drive awareness and deliver results. Experience shows that clients who expect greater collaboration and a channel-neutral approach from their agencies, deliver much more.

By pulling your agency teams together and drawing on the experience of channel experts to add value to the creative and planning processes, you can ensure every penny invested is delivering against targets.

Our recent campaigns for Air New Zealand and Thames Clippers achieved strong results for both businesses. Working collaboratively, the team developed truly integrated campaigns with a focus on insight-driven solutions, only utilising those channels guaranteed to deliver. And the results speak for themselves.